Thoughts and insights on digital marketing, growth strategies, and data-driven decision making.
No ICP, no mid-funnel, no GTM motion. That's why your AI B2B product isn't growing. A practical demand gen guide for early-stage founders.
Your gated case studies and research don't exist for ChatGPT, Claude or Perplexity. In an AI-assisted buying world, hidden proof equals invisible brand.
Build websites in under 5 minutes with Claude + Lovable. Here's the 3-step PRD workflow I use for landing pages that don't look generic.
Agentic AI, Agent Voice, and why marketing teams need a structural shift, my take on Gartner's latest predictions.
How AI helps at each stage of the AIDA model, attention, interest, desire, action. Real use cases, honest takes, no fluff.
Most marketing teams say they're 'using AI.' But what does that actually mean? Four phases, and most teams are further back than they think.
Why your AI workflow can fail due to missing admin rights, and how freelancers can still connect Slack, Notion, and Calendar.
Prompt frameworks help at first, but at some point they hold you back. The shift from template thinking to AI-native work.
How I use Claude as a morning assistant that aggregates Calendar, Gmail, Slack, and Notion into one prioritized daily plan, incl. SKILL.md.
Customer Acquisition Cost is one of the most important metrics in digital marketing. These five strategies help sustainably reduce CAC.
Not every metric is a KPI. Learn which metrics actually deliver business value and how to build a meaningful dashboard.